About
Blended is a concept store based in Barcelona, owned by British-Nigerian designer Katy Ideh. We stock jewellery, accessories, and homewares from independent brands that share our passion for quality and creativity. We have a soft spot for comfortable, minimal clothing with interesting details, the imperfections of handmade jewellery and ceramics, friendly designers, and customers with a realistic and joyful approach to supporting small businesses while slowly building a curated and thoughtful wardrobe.
Many of the designers we work with are (like our team) women with diverse cultural heritage and backgrounds, and we’re proud to offer a range of products—from handcrafted pieces to hand selected accessible fashion—that reflect this richness. We aim to support independent designers while also remaining an accessible and financially viable business, able to pay ourselves and the independent designers we work with fairly and on time. While not all of our items are locally or independently produced, they are all hand selected with care and consideration.
Blended has been a part of a growing community of independently owned shops in El Born Barcelona for around 10 years. Over that time we have evolved into a team of three who work closely together on everything from buying, and designing to marketing, graphic design, styling and modelling. Many of the designers we stock and customers who visit us have become friends, and we have found a niche and a passion for stocking indie brands who are just starting out, or are dedicated to producing on a very small scale.
We’ve recently expanded with a new studio space, a curated extension of our store that showcases our own designs, and our favourite Blended designers alongside a handpicked selection of true vintage clothing. The new space is a studio, office and shop which enables the Blended team to collaborate, work on expanding our offering of locally produced collections, and continue working on projects with each other and creatives in our community, from Barcelona and beyond.
As we grow in confidence and experience, and further explore the interests and expertise of our team members, we are able to work on passion projects that fall outside of the day to day running of a regular shop. From sourcing our first West African brand (Bibio Project, based in Ghana) to designing and producing our first small run of sold out cupro garments under the Blended label, to our artist's window series, and opening the new space, our aim is to keep evolving, dreaming and building a diverse community and a welcoming, comfortable and inspiring space for the Blended team, collaborators and customers.
Blended's Origin
Blended was founded in May 2014 by Sauling and Sau-Ching Wong, a jewellery designer and contemporary dancer. Katy Ideh had a vintage shop in Andalucia which had belonged to her grandparents, and met Sauling in her shop when she was on holiday there. When Katy followed her lifelong dream of moving to Barcelona she moved in with Sauling and her sister, shortly after that she started working at Blended. After working and living with the Wong sisters for several years, Katy took over the shop during the 2020 pandemic. Sauling was instrumental in helping with this transition, and still sells her jewellery brand Essyello at Blended. Blended was founded and continues to exist in this spirit of family, friendship, multiculturalism and women helping women.
FOLLOW US @BLENDEDCONCEPTSTORE